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Market Landscape & Target Audience

How G-RID meets Market Needs

G-RID is strategically positioned to address the key challenges of B2B marketing, offering a robust solution for businesses aiming to access high-quality corporate data, enhance marketing ROI, and comply with stringent data regulations.

Market Needs & Supporting Data

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SME Marketing Spend:

  • Small Business Trends reports SMEs allocate an average of 2.6% of their revenue to marketing.
  • HubSpot estimates the average spend to be 2.9%.
  • The B2B marketing sector is on an upward trajectory, set to reach $1.8 trillion by 2027 (Statista).
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Data-Driven Impact on Business Growth:

  • By 2025, 70% of B2B marketing will be data and automation-driven (Gartner).
  • Data-driven messaging generates 18x more revenue compared to generic data (Jupiter Research).
  • Only 27% of B2B marketers report satisfaction with their current marketing ROI (Gartner).
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Challenges in Data Management:

  • B2B companies waste 6 hours weekly searching for data, with 73% citing data quality as a major barrier (Demandbase, InsideSales.com).
  • Corporate data is subject to a 40% annual obsolescence rate (InsideSales.com).
  • GDPR compliance remains complex, especially for companies without dedicated legal support.
G-RID: More than Just a Database – A Complete Platform Connecting the Entire Value Chain

Cross-Industry Solution for All of B2B

Thanks to its extensive coverage, G-RID allows businesses to find their target audience, regardless of market or category. This enables more informed decisions and targeted marketing strategies, powered by artificial intelligence and automation.

Business Type
Challenges
Solution
SMEs

Generate leads and sales, expand customer base on a limited budget.

Affordable, easy-to-use email marketing tools with a steady pipeline of prospects.

Corp., MNC, Inc., Giants

Expand into new international markets through multi-channel marketing.

Automation tools, CRM, enrichment, and targeting for managing complex campaigns.

Public Entities

Strict data compliance for secure communication with stakeholders.

GDPR-compliant email marketing solution ensuring data security.

Freelancers

Limited time management, difficulty in hyper-localized data marketing.

Automation of data management, email sending, and result tracking.

Web Agencies

Manage and scale multi-client, cross-channel campaigns efficiently.

Marketing automation platform to manage simultaneous campaigns targeting different audiences.

Non-Profits

Tight budgets, need to target large, traceable, and specific audiences.

A cost-effective platform with advanced profiling and cross-channel integration.

G-RID: More than Just a Database – A Complete Platform Connecting the Entire Value Chain

Cross-Industry Solution for All of B2B

Thanks to its extensive coverage, G-RID allows businesses to find their target audience, regardless of market or category. This enables more informed decisions and targeted marketing strategies, powered by artificial intelligence and automation.

Challenges: Generate leads and sales, expand customer base on a limited budget.

Solution: Affordable, easy-to-use email marketing tools with a steady pipeline of prospects.

Challenges: Expand into new international markets through multi-channel marketing.

Solution: Automation tools, CRM, enrichment, and targeting for managing complex campaigns.

Challenges: Strict data compliance for secure communication with stakeholders.

Solution: GDPR-compliant email marketing solution ensuring data security.

Challenges: Limited time management, difficulty in hyper-localized data marketing.

Solution: Automation of data management, email sending, and result tracking.

Challenges: Manage and scale multi-client, cross-channel campaigns efficiently.

Solution: Marketing automation platform to manage simultaneous campaigns targeting different audiences.

Challenges: Tight budgets, need to target large, traceable, and specific audiences.

Solution: A cost-effective platform with advanced profiling and cross-channel integration.

A Fragmented Market

The B2B data marketing landscape is fragmented, with many providers focusing on individual data management functions—such as contact profiling, campaign automation, or analytics—creating inefficiencies and silos. G-RID eliminates this fragmentation by offering an all-in-one solution.

 

G-RID’s Innovation

As the first platform to integrate centralization, organization, analysis, collaboration, and security into one seamless solution, G-RID offers a unique advantage. Its proprietary database and advanced features enable businesses to meet every B2B marketing need, driving efficiency and scalability.

G-RID’s Competitive Advantage: The Database at the Core

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Data Profiling & Enrichment

G-RID’s capability ensures complete and up-to-date information on potential customers. The platform combines proprietary data with external sources, providing a comprehensive and detailed view of each company.
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Global Availability

Unlike providers restricted to national markets, G-RID provides global coverage, helping businesses access markets worldwide and ensuring comprehensive B2B marketing support.

A project by:

Precise data,
Wise decisions.

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Bancomail S.p.A.® 2025
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